Data & Analytics Director @ Jellyfish UK - Los Angeles, CA

Data & Analytics Director

Jellyfish UK
Los Angeles, CA
13 days ago
  • Experience working with analytics solutions, ranging from auditing,
implementations, presenting to large audiences and training
  • Excellent understanding of paid tracking solutions - Google
Analytics Premium/360, Sitecatalyst, Webtrends and Coremetrics
  • Excellent understanding of Tag Management solutions - Google Tag
Manager, Tealium, ensighten & other.
  • A great understanding of Universal Analytics, specifically with the
Measurement Protocol for integration with offline data streams and
various other sources including CRM.
  • iOS / Android app tracking
  • Experience with training organisations to utilise paid analytics
solutions correctly and efficiently
  • Experience with Display, PPC and SEO marketing channels
  • Keeps abreast of the latest analytics functionality and is able to
build these into Jellyfish offering.
  • Team management experience preferable
  • Has expert knowledge of the Google integrations with products
including (but not limited to) Doubleclick & Big Query.
SQL
  • Superb problem solving skills
  • Successfully able to deliver complex analytics implementations in a
timely manner
  • Lead a team and generate a profit month-on-month
  • Deliver projects to tight timescales
  • Results orientated with good communication and interpersonal skills
and attention to detail
  • Can clearly communicate processes, strategies and general
requirements to both internal and external stakeholders.
*
  • Takes a lead role in helping develop the agency analytics function.
  • Provides management information to the department head.
  • Works collaboratively with the other regional teams to ensure
resources are effectively shared and overall Analytics & Optimization
team utilization & revenue targets are met.
  • Ensures the methods, techniques and services offered by Jellyfish
are continuously improving and keeping pace with industry
advancements.
  • Responsible for client satisfaction and NPS scores for Analytics
clients.
  • Has a fluent understanding of Google Marketing Platform, the key
benefits and how to leverage the Google stack to the greatest
advantage of clients.
  • Is able to use data to spot opportunities for the business to
cross-sell other services (especially those running off the Google
stack), including conversion optimization, PPC, display, attribution,
etc.
  • Assists business development with creating and maintaining
contracts and agreements.
  • Through the delivery of great service, retains existing clients to
generate increased revenue year-on-year.
  • Delivers all projects (including those of team) on time and on
budget, and is able to keep track of project progress, raise alarm,
etc. when either may not be achieved
  • Ability to troubleshoot and spot technical issues with existing
analytics implementations.
  • Is able to define an implementation roadmap and define clear KPIs
for an analytics / optimization strategy.
  • Comfortable tackling issues with performance within the team and
taking effective measures to remedy them.
  • Assist with the recruitment of staff members to facilitate
departmental growth.
  • Create and present tailored pitches to prospects to win additional
analytics contracts
  • Manage the team’s logging of time to ensure clients are billed
consistently
  • QA website analytics on new sites to ensure tracking requirements
are fulfilled.
  • Providing both quantitative and qualitative based data analysis
  • Takes the lead providing analytics training for clients and helps
develop new high quality trainers for analytics training.
  • Inputs into relevant training content so it’s kept up-to-date and
reflects our position as a market leading analytics provider.
  • Provides management reporting to department head when requested and
in a timely manner.
  • Continues to grow regional team whilst retaining an overall A&O
team approach and mentality.
The Data & Analytics Director will play a key role in building the
analytics capabilities in the Organization. Jellyfish has multiple
analytics teams across the globe. This is a senior position in the
team where you will be involved in all aspects of the business. An
important part of the role will be helping build & mentor the team in
your regional office, and ensuring they progress effectively within
the agency. You will also play a key part in pitching and creating
proposals, delivering client projects to an excellent standard and
ensuring any work delivered by the team is of high quality. There will
be high involvement with creating promotional and marketing activity
(blogs, thought-leadership pieces, web-content, etc.) and delivering
analytics training courses on related analytics services (Google
Analytics & GTM predominantly).

This role requires in-depth technical analytics skills, data insight
and analytical skills also an advantage. All analytics tools are
supported by the agency but specialist knowledge of Google Marketing
Platform and the other Google 360 Suite products (or equivalent Google
Analytics Premium experience) would be an advantage. Previous
experience with Adobe products would also be beneficial. You will
need to have extremely broad technical analytics skills & be able to
keep on top of the latest product updates and innovations. You will be
responsible for the smooth operation of the team as it develops,
including day to day management of the personnel and to work closely
with the department head to ensure KPI’s are met. This will include
provision of regular information requested including forecasts, plans,
time sheets, strategy documents and other management reports.