Director, Marketing Science @ OMD - Los Angeles, CA

Director, Marketing Science

Los Angeles, CA
14 days ago

who we are

OMD Los Angeles is a proud part of the global OMD network. We are dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

At OMD, we provide our clients with powerful and innovative media strategies, along with big ideas that are driven by insights. OMD’s Marketing Science practice is at the forefront of this process, helping to uncover these insights via sophisticated and rigorous data analysis.

the role

As a Director on OMD’s Marketing Science team, you will lead the insights and analytics practice for high-profile clients. You will not only work closely with the Managing Director, Marketing Science to shape the strategic direction of your clients through data driven insights, but also with the strategic account teams identify solutions for your clients’ issues through the resources available within the Marketing Science team.

what this role calls for
  • Analytic and thought leader for the Strategy teams.
  • Work closely with the Strategy teams to identify analytic needs.
  • Take the analytic objectives and turn them into project specifications to brief Marketing Science team, functional specialist teams or other research/analytic vendors.
  • Lead research/analytic initiatives and design corresponding approach to work with all necessary teams (Marketing Science team, functional specialist teams or other research/analytic vendors).
  • Translate the results of research and analytics (from all teams) into the strategic process and ensure that results lead to clear, compelling, and actionable insights.
  • Present to clients the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person.
  • Keep track of projects being run by all teams to ensure they are done on time and to right level of quality.
  • Proactively identify and work with the Strategy teams to devise solutions to difficult, ad hoc questions that arise through the Strategic process.
  • Identify audience insights both from a targeting and media touch-point perspective, contribute to consumer journey development.
  • Identify and cultivate organic growth opportunities.
  • Evaluate research/analytic/data vendors for client needs or as they approach clients.
  • Own the development and execution of the measurement plan, create campaign and brand specific objectives and KPI's as well as recommend corresponding research to measure media effectiveness, optimizations and develop learnings.
  • Work closely with strategy team to provide more analytic rigor to budget setting and planning process.
  • Act as the resident Vision expert for the Strategy teams until the Strategy teams have enough expertise of their own.
  • Support new business efforts including development of the strategy, creation of the pitch story, and participation in the presentations.
  • Create specific research awards submissions and contribute to Strategy awards submissions.
  • Leadership - an ability to build bridges between Marketing Sciences and other disciplines within the agency (e.g. Strategy, SBU's), as well as external partners (e.g. clients, creative agencies, vendors).
  • Forward Thinking - a desire to challenge yourself, the Marketing Sciences and Strategy teams and our clients to think beyond today’s solutions.
  • Curiosity - a natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics.
  • Persistence - the drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value.
  • Resourcefulness - an ability to look beyond the usual sources and insight opportunities to find a solution when time and dollars are limited.
  • Creativity - an ability to think and solve problems in non-linear ways, and an ability to connect dots and craft compelling stories.
  • Confidence - a willingness to share opinions and present recommendations with conviction.
  • Collaboration - a desire to create a collaborative working environment where the notion of team comes before labels.

what you bring
  • Bachelor’s degree in Business/Marketing, Statistics, Mathematics, Economics, Engineering, Information Management, or Social Sciences related field(s).
    • Advanced degree is preferred.
  • 15+ years of experience at a media agency, marketing analytics firm or in a quantitative, data-driven field.
  • Excellent communication and presentation skills.
  • Excellent strategic thinker who is willing to take risks and challenge the status quo.
  • Strong leader who can demonstrate analytic skills, problem solving, and independent decision making.
  • Ability to clearly explain complex ideas to multiple audiences and respond to questions.
  • Knowledge and experience with syndicated research sources/tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, comScore, etc.).
  • Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.).
  • Experience with primary and secondary research and research vendors.
  • Proficiency in SAS, SPSS, R or other advanced analytics software packages and Microsoft Excel and Powerpoint.
  • Experience in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.).
  • Fluency with concepts of database design and SQL.
  • Familiarity with web technologies including HTML and Javascript.

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.