Vice President Retail Sales @ Primo Water of North America - Los Angeles, CA

Vice President Retail Sales

Primo Water of North America
Los Angeles, CA
7 days ago

Job Description:

  • Develop and execute go to market retail strategy in West Region to achieve EBITDA expectations; initiate programs and promotions to exponentially grow Primo Water of North America volume, revenue and margins; review business trends, pricing and protocol to recommend new channel segments based on market performance history
  • Represent Primo Water of North America as account contact with key customers to develop and foster collaborative, financially sound working relationships; deliver presentations and conduct strategy sessions to create annual operating plan for key customers; create tools to measure and communicate results
  • Manage all aspects of the retail business including recommendations to facilitate national initiatives and growth
  • Lead and develop internal and external sales teams; measures results, identifies opportunities to improve performance, acts quickly to resolve issues; initiates opportunities for learning and encouraged direct reports to introduce new and improved means to meet goals
  • Work with direct reports to develop, communicate and execute customer specific programs that incorporate volume and profit goals as outlined in Primo Water of North America plan
  • Work in tandem with Primo Water of North America Support Quarters and local market leadership to maintain and achieve overall company goals


  • Bachelor's degree or equivalent work experience required
  • Experience in profit/loss management
  • Knowledge of product source via warehouse distribution
  • Ability to lead teams to meet EBITDA goals
  • Experience developing and maintaining effective internal and external broker, distributor and customer relationships
  • Strong analytical skills
  • Excellent computer and presentation skills
  • Field based position -- approximately 80% travel

Who We Are

Primo Water of North America is a national direct-to-consumer provider of bottled water, office coffee and water filtration services. Primo Water of North America offers a comprehensive portfolio of beverage products, equipment and supplies to approximately 1.5 million customers through its network of over 210 sales and distribution facilities and daily operation of over 2,100 routes. With one of the broadest distribution networks in the country, Primo Water of North America can provide service to approximately 90 percent of U.S. households and efficiently services homes and national, regional and local offices. Primo Water of North America is dedicated to achieving its mission of becoming America's favorite water, coffee and tea service provider where consumers live, work and play. Please visit our website for more information about Primo Water of North America. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled.

Job Type: Full-time


  • 401(k) Matching
  • Dental Insurance
  • Employee Assistance Program
  • Employee Discount
  • Flexible Spending Account
  • Health Insurance
  • Life Insurance
  • Paid Time Off
  • Tuition Reimbursement
  • Vision Insurance


  • Monday to Friday

Supplemental Pay:

  • Bonus Pay


  • Retail Sales: 5 years (Required)
  • Presentation Skills: 5 years (Required)
  • Business Development: 5 years (Required)
  • Profit & Loss: 5 years (Required)


  • Bachelor's (Required)

Required travel:

  • 75% (Required)

This Job Is:

  • A job for which military experienced candidates are encouraged to apply

Company's website:


Benefit Conditions:

  • Waiting period may apply

Work Remotely:

  • No